Commins, Joanne; Preston, Diane - In: International Journal of Retail & Distribution Management 25 (1997) 4, pp. 120-125
to be enough, sufficiently qualified graduates applying for the available management posts within the retail industry …. Research studies into undergraduates’ choice of careers had confirmed that: first, retail management was considered an … unattractive career by many graduates; and, second, undergraduates’ knowledge of what a retail management career would involve was …