Problem definition: In high-product-variety businesses like fashion, mass production (MP) systems create environmental … overproduction, and recycling.Academic/practical relevance: There is increasing interest in mass-customizing fashion goods, not only … makers must (1) work on convincing consumers to wait for bespoke fashion, (2) target MP firms with low cost of variety (high …

the fashion industry. Building on a demand model sensitive to product variety, price and a lead time for mass … prices and higher sales volumes in practice, pointing to the part of the fashion industry that has larger absolute …

The purpose of this research was to examine the factors influencing consumer buying behaviour of fast fashion clothing … in the UK. Fast fashion is a new word on the market and therefore this study was conducted so as to investigate the … fashion in the UK. The study also tested the impact of psychological, personal and social factors on consumer buying behaviour …