Purpose: Do LEGO® SERIOUS PLAY® (LSP) workshops result in improved experience of flow components as well as higher levels of creative output than traditional meetings (MEET)? This research studies the extent to which LSP, as a specialized material-mediated and process-oriented cocreative...

Purpose This study applies a product centric view to examine three product development (PD) decisions that relate to a new product and its supply chain (SC): product design, sourcing strategy and product delivery strategy (PDS). The purpose of this paper is to expand the understanding of...