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Building a foundation for neuromarketing and consumer neuroscience research : how researchers can apply academic rigor to the neuroscientific study of advertising effects

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Branding the brain : a critical review and outlook

Plassmann, Hilke; Ramsøy, Thomas Z.; Milosavljevic, Milica - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 18-36

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How genes make up your mind : individual biological differences and value-based decisions

Ramsøy, Thomas Z.; Skov, Martin - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 818-831

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Wenn die Mondlandung das Ziel ist

Furr, Nathan; Dyer, Jeffrey H.; Nel, Kyle - In: Harvard-Business-Manager : das Wissen der Besten 41 (2019) 9, pp. 60-65

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When your moon shots don't take off : how science fiction and other unconventional tools can fire the imagination and lead to breakthrough growth

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The Prius approach

Furr, Nathan; Snow, Daniel - In: Harvard business review : HBR 93 (2015) 11, pp. 102-109

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Der Wachstumsturbo

Zhu, Feng; Furr, Nathan - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 6, pp. 42-49

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Products to platforms : making the leap

Zhu, Feng; Furr, Nathan - In: Harvard business review : HBR 94 (2016) 4, pp. 72-78

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The upside of uncertainty : a guide to finding possibility in the unknown

Furr, Nathan; Furr, Susannah Harmon - 2022

"Whether you're starting or running a business, searching for new ideas, or trying to advance in your career, you're likely to grapple with the unknown and unpredictable-every day. Though these moments can be difficult and uncomfortable, they also offer opportunities for personal growth,...

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How ecosystem structure affects firm performance in response to a negative shock to interdependencies

Burford, Natalie; Shipilov, Andrew V.; Furr, Nathan - In: Strategic management journal 43 (2022) 1, pp. 30-57

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