Showing 155,821 - 155,826 of 155,826
Purpose – The main purpose of this paper is to provide an analytical conceptual framework to help business marketers to identify the effect of consumer's online purchase cost on a firm's performance in a dual‐channel competitive market. Design/methodology/approach – A structural model...
Persistent link: https://www.econbiz.de/10014946175
Purpose – To explore and identify the strategic approaches firms may follow in their pursuit of value transparency (VT) in inter‐organisational relations in supply networks. Design/methodology/approach – Through the use of game theory an understanding of the difficulties of co‐operation...
Persistent link: https://www.econbiz.de/10014932586
selection of a budget allocation formula, the paper shows that the hypothesis holds true for the specific reasoning process …/implications – The authors plan to conduct further empirical testing of the hypothesis using allocation strategies found in diverse … resource allocation abounds in all organizations, at all levels and in diverse applications. The practical procedure proposed …
Persistent link: https://www.econbiz.de/10014932611
Simple game theory offers a number of important insights into strategic behaviour in a competitive business environment. Provides some flavour of the issues which can be addressed. Using a two‐firm framework, considers how some familiar and recurring business decisions can be analysed as...
Persistent link: https://www.econbiz.de/10014933709
Purpose – The purpose of this paper is to present a new perspective on the marketing-R & D interface by modelling firms that develop new products in a duopolistic market. Design/methodology/approach – By using a game-theoretic modelling approach, this study examines strategic delegation,...
Persistent link: https://www.econbiz.de/10014935529
Persistent link: https://www.econbiz.de/10015045914