In this article we intend to review the literature on the influence of the country of origin on the quality assessment and decision to buy wine. Based on literature review, we formulated the research model and the hypotheses we want to test. The research framework proposed in this paper is part...

Customer’s value perception of products and services is a variable with important implications on the marketing performance of the organizations. In this article we intend to analyse influences of waiting time and servicescape perception on the perceived value of customers of a dental clinic....

This article aims to understand the influence of the store atmosphere on shopping behavior. Unlike most previous studies, in this article, we addressed the subject of the influence of store atmosphere on consumer behavior in a gestalt-like, integrative manner. After a survey carried out on about...