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The influence of label on wine consumption : its effects on young consumers' perception of authenticity and purchasing behaviour
Lunardo, Renaud - In: International marketing and trade of quality food products, (pp. 279-295). 2009
Persistent link: https://www.econbiz.de/10003835848
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Negative effects of ambient scents on consumers' skepticism about retailer's motives
Lunardo, Renaud - In: Journal of retailing and consumer services 19 (2012) 2, pp. 179-185
Persistent link: https://www.econbiz.de/10009522457
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Can evoking nature in advertising mislead consumers? : the power of "executional greenwashing"
Parguel, Béatrice; Benoit-Moreau, Florence; Russell, … - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 107-134
Persistent link: https://www.econbiz.de/10011298744
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Building brand equity with environmental communication : an empirical investigation in France
Benoit-Moreau, Florence; Parguel, Béatrice - In: EuroMed journal of business 6 (2011) 1, pp. 100-116
Persistent link: https://www.econbiz.de/10009235982
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Digital subsistence entrepreneurs on Facebook
Delacroix, Eva; Parguel, Béatrice; Benoit-Moreau, Florence - In: Technological forecasting & social change : an … 146 (2019), pp. 887-899
Persistent link: https://www.econbiz.de/10012135456
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Building brand equity with environmental communication : an empirical investigation in France
Benoit-Moreau, Florence; Parguel, Béatrice - In: EuroMed journal of business 6 (2011) 1, pp. 100-116
Persistent link: https://www.econbiz.de/10009890650
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Perceived control and shopping behavior : the moderating role of the level of utilitarian motivational orientation
Lunardo, Renaud; Mbengue, Ababacar - In: Journal of retailing and consumer services 16 (2009) 6, pp. 434-441
Persistent link: https://www.econbiz.de/10003906164
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The impact of an exciting store environment on consumer pleasure and shopping intentions
Holmqvist, Jonas; Lunardo, Renaud - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 117-119
Persistent link: https://www.econbiz.de/10010517005
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Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
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In-store quality (in)congruency as a driver of perceived legitimacy and shopping behavior
Chaney, Damien; Lunardo, Renaud; Saintives, Camille - In: Journal of retailing and consumer services 24 (2015), pp. 51-59
Persistent link: https://www.econbiz.de/10010528609