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Marketing accountability for marketing and non-marketing outcomes

Kumar, Vikas (ed.); Stewart, David W. (ed.) - 2021

This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and...

Persistent link: https://www.econbiz.de/10012662887

Taking the international route : investigating the impact of socioemotional wealth dimensions on family firm performance via internationalisation

Chang, Asma; Shujaat Mubarik - In: Entrepreneurial business and economics review : EBER 10 (2022) 3, pp. 73-88

Objective: The aim of the article is to analyse the mediating effect of internationalisation between socioemotional wealth (SEW) dimensions and family firm performance. Research Design & Methods: The study is quantitative and uses a survey method. A sample of 303 family firms was surveyed from...

Persistent link: https://www.econbiz.de/10014231493

Report users' perceived sentiments of key audit matters and firm performance : evidence from a deep learning-based natural language processing approach

Liu, Wu-Po; Yen, Meng-Feng; Wu, Tai-Ying - In: The journal of information systems : JIS ; a semiannual … 36 (2022) 3, pp. 191-209

Persistent link: https://www.econbiz.de/10014233578

The effects of firm political contributions on earmarks and subsequent firm performance

Huq, Tahsin Imtiazul; Hassan, M. Kabir; Houston, Reza - In: Research in international business and finance 62 (2022), pp. 1-20

Persistent link: https://www.econbiz.de/10014247310

Enhancing R&D employment slack during environmental turbulence : triggers and firm performance consequences for R&D-active SMEs

Teirlinck, Peter - In: Technovation : the international journal of … 118 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10014249429

Financial services and firm performance, are there any differences by size? : worldwide evidence using firm-level data

Elouaourti, Zakaria; Ezzahid, Elhadj - In: Journal of economic studies 50 (2023) 4, pp. 858-880

Persistent link: https://www.econbiz.de/10014252465

R&D activity and firm performance : mapping the field

Boiko, Kseniia - In: Management review quarterly 72 (2022) 4, pp. 1051-1087

Persistent link: https://www.econbiz.de/10013454534

Civil unrest and firm performance : evidence from Chile

Espinosa Méndez, Christian - In: Economics and Business Letters : EBL 11 (2022) 3, pp. 118-124

Persistent link: https://www.econbiz.de/10013435382

CSR discrepancies, firm visibility and performance : a mediated moderation analysis

Alshammari, Marwan Ahmad; Al-Shammari, Hussam A.; … - In: Management decision 60 (2022) 6, pp. 1560-1584

Persistent link: https://www.econbiz.de/10013350040

The effects of related party transactions on firm performance : empirical evidence from Malaysia

Mohd Taufik Mohd Suffian; Zuraidah Mohd Sanusi; Mohd … - In: International journal of business and systems research … 16 (2022) 4, pp. 469-483

Persistent link: https://www.econbiz.de/10013336427