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Mobile consumers and applications : essays on mobile marketing

Aydin, Zeynep - 2021

Persistent link: https://www.econbiz.de/10012672089

Strengthening technology risk management in mobile money lending

Moturi, Christopher; Ogoti, Geofrey - In: International journal of financial services management … 10 (2020) 3, pp. 217-238

Persistent link: https://www.econbiz.de/10012510361

Mobile communication and seniors : an exploratory study on their consumption of apps

Fernández-Lores, Susana; Marquez, Juan Antonio; … - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 952-970

Persistent link: https://www.econbiz.de/10012621780

Mining mobile application usage data to understand travel planning for attending a large event

Not, Elena - In: Information technology & tourism 23 (2021) 3, pp. 291-325

Persistent link: https://www.econbiz.de/10012616993

Catch them all : impacts of location-based augmented reality mobile applications on local businesses

Zhang, Yuan; Zhang, Jie Jennifer - In: Information & management : the internat. journal of … 58 (2021) 8, pp. 1-17

Persistent link: https://www.econbiz.de/10013192041

Introduction : advancing understanding of mobile applications in marketing

Dinsmore, John; Swani, Kunal; Goodrich, Kendall; Konus, Umut - In: Journal of business research : JBR 126 (2021), pp. 361-362

Persistent link: https://www.econbiz.de/10012494323

Are there peas in a pod when considering mobile phone and mobile applications use : a quantitative study

Ameen, Nisreen; Shah, Mahmood; Sims, Julian; Choudrie, Jyoti - In: Journal of retailing and consumer services 55 (2020), pp. 1-14

Persistent link: https://www.econbiz.de/10012268820

Matching mobile applications for cross-promotion

Lee, Gene Moo; He, Shu; Lee, Joowon; Whinston, Andrew B. - In: Information systems research : ISR 31 (2020) 3, pp. 865-891

Persistent link: https://www.econbiz.de/10012298131

The role of utilitarian and hedonic values on users' continued usage intention in a mobile hotel booking environment

Ozturk, Ahmet Bulent; Nusair, Khaldoon; Okumus, Fevzi; … - In: International journal of hospitality management 57 (2016), pp. 106-115

Persistent link: https://www.econbiz.de/10011581291

A mobile application for knowledge-enriched short-term scheduling of complex products

Mourtzis, D.; Doukas, M.; Vlachou, E. - In: Logistics research 9 (2016) 1, pp. 1-17

The ever-increasing product complexity, especially for the case of engineer-to-order products, highly affects the performance of manufacturing systems. Therefore, a high degree of flexibility is needed during daily decision-making activities, such as production scheduling. For addressing this...

Persistent link: https://www.econbiz.de/10011600121