Saito, Saburo (ed.); Yamashiro, Kosuke (ed.) - 2018
in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used …This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues … Kaiyu research has evolved from the original idea to the present state and envisages prospective Kaiyu studies in the age of …