Narrow search
Showing 61 - 70 of 619
Cover Image
The personal touch of business relationship : a study of the determinants and impact of business friendship
Gao, Weihe; Liu, Yong; Qian, Liping - In: Asia Pacific journal of management : APJM ; a … 33 (2016) 2, pp. 469-498
Persistent link: https://www.econbiz.de/10011583863
Cover Image
The impact of executives’ perceptions of environmental threats and organizational slack on innovation strategies
Wang, Chengyuan; Luo, Biao; Liu, Yong; Wei, Zhengyun - In: Nankai business review international 7 (2016) 2, pp. 216-230
Persistent link: https://www.econbiz.de/10011567285
Cover Image
Big data for big insights : investigating language-specific drivers of hotel satisfaction with 412,784 user-generated reviews
Liu, Yong; Teichert, Thorsten; Rossi, Matti; Li, Hongxiu; … - In: Tourism management : research, policies, practice 59 (2017), pp. 554-563
Persistent link: https://www.econbiz.de/10011643325
Cover Image
Understanding post-adoption behaviors of e-service users in the context of online travel services
Li, Hongxiu; Liu, Yong - In: Information & management : the internat. journal of … 51 (2014) 8, pp. 1043-1052
Persistent link: https://www.econbiz.de/10010466467
Cover Image
Media coverage of climate change and sustainable product consumption : evidence from the hybrid vehicle market
Chen, Yubo; Ghosh, Mrinal K.; Liu, Yong; Zhao, Liang - In: Journal of marketing research 56 (2019) 6, pp. 995-1011
Persistent link: https://www.econbiz.de/10012177775
Cover Image
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe; Ji, Li; Liu, Yong; Sun, Qi - In: Journal of marketing 84 (2020) 3, pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Cover Image
Effectiveness of reputation in contracting for customized production : evidence from online labor markets
Lin, Mingfeng; Liu, Yong; Viswanathan, Siva - In: Management science : journal of the Institute for … 64 (2018) 1, pp. 345-359
Persistent link: https://www.econbiz.de/10011819579
Cover Image
How to implement informational and emotional appeals in print advertisements : a framework for choosing ad appeals based on advertisers' objectives and targeted demographics
Teichert, Thorsten; Hardeck, Dirk; Liu, Yong; Trivedi, Rohit - In: Journal of advertising research 58 (2018) 3, pp. 363-379
Persistent link: https://www.econbiz.de/10011929132
Cover Image
Social learning in networks of friends versus strangers
Zhang, Jurui; Liu, Yong; Chen, Yubo - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 573-589
Persistent link: https://www.econbiz.de/10011313058
Cover Image
Does a firm's product recall strategy affect it's financial value?
Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: MSI reports : working paper series (2008) 3, pp. 23-41
Persistent link: https://www.econbiz.de/10003793931