IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business...

What is the impact of an exogenous crisis on research and development expenditures of innovative new ventures? Existing literature does not provide a clear answer. One view suggests that shrinking revenues and constrained funding reduce firms' R&D intensity. The opposite view argues for...