Cover -- Contents -- Foreword -- Part I: How Digital Giants AreCreating the New Economy -- Chapter 1: The Brave New Digital World -- Chapter 2: Why Companies Miss Out on Big Opportunities -- Chapter 3: Everything Is Changing -- Chapter 4: Scale and Scope in the Digital Economy -- Chapter 5: The...

Big data is the hot buzzword across industries and data is playing an increasingly important role in how businesses compete on the markets. In the digital economy, big data represents a core economic asset that can create significant competitive advantage for companies. Although the collection...