Kedia, Ben L.; Ackerman, David J.; Bush, Donna E.; … - In: International Marketing Review 11 (1994) 4, pp. 56-68
Examines some of the factors that lead to internationalization of franchising operations. Data were collected from 142 US franchisors and subjected to discriminant and factorial analysis. Managerial attitudes towards a desire to expand and desire to increase profits were found to have a greater...