Purpose: This paper focuses on the PC industry, analyzing a PC supply chain system composed of one large retailer and two manufacturers. The retailer informs the suppliers of the total order quantity, namely Q, based on demand forecast ahead of the selling season. The suppliers manufacture...

Opaque selling, in which a seller offers a menu of opaque products from a collection of physical products, has been shown to be an effective strategy to segment a market and improve the seller's profit. We study opaque selling with stochastic demand and fixed initial inventory, where we consider...