Similar Search Results

Patients' perception towards branded and generic medicines in an emerging economy : a scale development and validation study

Alam, Md. Moddassir; Mittal, Arun; Chawla, Deepak - In: Global business review 20 (2019) 5, pp. 1292-1310

Persistent link: https://www.econbiz.de/10012137655

The prescribing physician’s influence on consumer choice between medically equivalent pharmaceuticals

Granlund, David; Rudholm, Niklas - In: Review of industrial organization : RIO 41 (2012) 3, pp. 207-222

Persistent link: https://www.econbiz.de/10009688210

Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries

Smaoui, Fatma; Kilani, Fatma Abdellah; Touzani, Mourad - In: The journal of product & brand management 25 (2016) 2, pp. 148-159

Persistent link: https://www.econbiz.de/10011524053

Use of generic medicines : perspectives of consumers living in urban and suburban areas of Klang Valley in Malaysia

Salmiah Mohd Ali; Mohamed Mansor Manan; Mohamed Azmi Hassali - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 242-250

Persistent link: https://www.econbiz.de/10010389833

Branded vs. generic drugs : the role of self-perceived seriousness of disease

Sestino, Andrea; Amatulli, Cesare - In: International journal of pharmaceutical and healthcare … 16 (2022) 1, pp. 22-39

Persistent link: https://www.econbiz.de/10012886098

Switching Costs, Brand Premia and Behavioral Pricing in the Pharmaceutical Market

Janssen, Aljoscha - 2020

brand premia. A unique feature of the Swedish market allows me to rule out patients' inattention due to information costs as … everyone acts as a medical expert and experiences fewer brand premia, prices decrease …

Persistent link: https://www.econbiz.de/10014095430

Generics demand and price competition in pharmaceutical markets with heterogeneous consumers

Cavaliere, Alberto; Crea, Giovanni - 2023

Persistent link: https://www.econbiz.de/10014311007

Drug detailing and doctors' prescription decisions : the role of information content in the caf of competitive entry

Kappe, Eelco; Stremersch, Stefan - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 915-933

Persistent link: https://www.econbiz.de/10011617439

Translation and validation of the Malaysian version of generic medicines scale

Wong, Zhi Yen; Mohamed Azmi Ahmad Hassali; Saleem, Fahad; … - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 1, pp. 32-40

Persistent link: https://www.econbiz.de/10010415275

A hybrid framework to model resilience in the generic medicine supply chain of MSMEs

Shweta; Kumar, Dinesh; Chandra, Dheeraj - In: Benchmarking : an international journal 30 (2023) 6, pp. 2189-2224

Persistent link: https://www.econbiz.de/10014322070

1
2
3
4
5
6
7
8
9
10
Next
Last