Showing 104,011 - 104,020 of 104,948
‐searching needs other market research data, to provide insight into the topics of discussion. Tourism marketing messages in a social …
Persistent link: https://www.econbiz.de/10014768296
Purpose – Prior to e‐commerce, tourists could only purchase souvenirs at a destination. The goal of this research is to develop and test a theory to explain how adding a retail web site affects tourists' decision‐making for souvenir purchases. Design/methodology/approach – The researcher...
Persistent link: https://www.econbiz.de/10014768299
Purpose – The purpose of this paper is to analyze the relationship between tourists' user‐generated content on the web and destination branding, as well as to discuss the online strategies used by destination management organizations. Design/methodology/approach – The research adopts an...
Persistent link: https://www.econbiz.de/10014768309
the destination's beautiful natural scenery and were highly satisfied with nature‐based tourism attractions. The study …
Persistent link: https://www.econbiz.de/10014768310
provides contextualizing and supportive evidence from the literatures dealing with tourism and photography. Originality …
Persistent link: https://www.econbiz.de/10014768313
Purpose – This paper and video aim to present findings of an investigation into the consumption of weeklong music camps for adults. Design/methodology/approach – Video‐ethnography is an emerging research technique in marketing academe. The technique derives from the ethnographic tradition...
Persistent link: https://www.econbiz.de/10014768316
measurement. Design/methodology/approach – Using examples focusing on international tourism, discussion shows how terms commonly …Purpose – This paper aims to show the need for tourism researchers to identify clearly units of observation and … used in tourism research can be vague, ambiguous or invalid for formulating theory or analysis or for generating and …
Persistent link: https://www.econbiz.de/10014768324
Purpose – The behavior of British youth abroad has caused considerable concern over recent years. This is because many British youth engage in binge drinking, drug use, sex behavior and other risk behaviors – especially in the Balearics, Spain. While research has documented levels of alcohol...
Persistent link: https://www.econbiz.de/10014768325
identify their contributions to new knowledge. Design/methodology/approach – The editorial first discusses tourism research … contributions made to this field by the authors and the implications of their innovative research for island tourism and destination … management. Findings – Each paper contributes, in its way, to the field of island tourism, either by integration of explorations …
Persistent link: https://www.econbiz.de/10014768327
Purpose – This study seeks to investigate the image that tourists visiting Iceland in the summer months have of Iceland as a tourist destination, and whether the positioning of Iceland, the Faroe Islands, and Greenland together as one area in tourist markets is possible or feasible....
Persistent link: https://www.econbiz.de/10014768328