Joy Liang, Chia‐Huh; Chen, Hung‐Bin; Wang, Ming‐Yang - In: International Journal of Culture, Tourism and … 6 (2012) 1, pp. 70-80
measurement. Design/methodology/approach – Using examples focusing on international tourism, discussion shows how terms commonly …Purpose – This paper aims to show the need for tourism researchers to identify clearly units of observation and … used in tourism research can be vague, ambiguous or invalid for formulating theory or analysis or for generating and …