Mattila, Heikki; King, Russell; Ojala, Nina - In: Journal of Fashion Marketing and Management: An … 6 (2002) 4, pp. 340-351
Retail success can be defined as achieving high gross margins and customer service levels (i.e. being in‐stock) with as little inventory as possible. Forecast accuracy, process lead‐time, offshore/local sourcing mix and up‐front/replenishment buying mix can have a significant impact on...