In this work, we try to answer a key question: what are the more efficient units in franchising: owned or franchised? The literature on this specific field is very limited. To compare the efficiency of owned and franchised units we use the following variables: average sales per unit, average...

Given the research interest on Big Data in Marketing, we present a research literature analysis based on a text mining semi-automated approach with the goal of identifying the main trends in this domain. In particular, the analysis focuses on relevant terms and topics related with five...

Explanatory models of e-Government adoption are based on the premise that user behavior results from users' intentions, which derive from users' beliefs and attitudes. According to such models, citizens' high intentions to use e-Government tools should have led to the widespread adoption of...

This research focuses on the study of the impact of the HRIS' use in human resources department (HR) on individual innovation capability. A research model was proposed and the related hypotheses were tested within human resources department of Tunisian companies with 42 respondents. Results...

The subject of the article relates to the use of social media in organizational activities aimed at creating a positive image of an organization. The image is an important element of the organization's strategy-it shapes its distinctiveness, distinguishes it from competitors, and determines how...

Research background: Last decades may undoubtedly be deemed as the period of exceptional transformation which has global dimension. One of its elements is the reorganisation of traditional ways of business management. Therefore, agile approach is more and more often one of the key aspects of...

Artikeldetailseiten von Onlineshops bieten die Möglichkeit zur Steigerung der Kundenzufriedenheit. Um zu analysieren mit welchen Features dies erreicht wird, kann die Kano-Methode eingesetzt werden. Durch diese kundenorientierte Untersuchungsmethode können zielgruppen-spezifische...

In the last decade, the use of Data Sciences, which facilitate decision-making and extraction of actionable insights and knowledge from large datasets in the digital marketing environment, has remarkably increased. However, despite these advances, relevant evidence on the measures to improve the...

Online retail trade in Indonesia has grown dramatically in recent years. However, it is not being followed by an increase in the transaction completion ratio, with a cart abandonment rate of up to 70 percent. This indicates that the transition from online purchase intention to actual purchase is...

This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...