Objective - This study aims to propose a conceptual model of how the influence of beauty vlogger content affects purchase intentions on local brand beauty products in Indonesia with brand image as a mediating variable.Methodology/Technique - Purposive sampling is used with 100 respondents...

Objective – The main objective of this study is to gain deeper understanding on the decision-making process of how and why consumers are adopting mobile payment in Indonesia. Methodology/Technique – The study was a qualitative study that included an experiment to the research design. A total...

Objective – The paper aims to investigate the effectiveness of information architecture design towards brand equity in the case of GO-JEK company.Methodology/Technique – Types of research are a descriptive analysis and causal also measuring a conclusion by using a regression analysis and for...

This paper focuses on customers' attitudes towards internet banking (IB), with particular reference to generational differences vis-à-vis such service. These factors are important for banks to project how demand is likely to develop over time. After modelling the IB adoption decision across a...

Purpose - The aim of this research is to find the impact of consumer perceived value (CPV) on smartphone purchase intention among Malaysian working professionals. The research intends to find whether or not social value, perceived usefulness, perceived ease of use, economic value and brand image...

Mobile application usage is becoming an essential activity in many people's daily lives. Compared with PC internet, mobile internet usage is ubiquitous, temporally fragmented, and more context-dependent. Thus far research is limited on the mechanism of mobile app usage and the effects of...

There exists large geographic variation in the distribution of local retail establishments in emerging markets. With the rapid development of the mobile internet in recent years, consumers in underdeveloped markets have gained access to mobile shopping. This paper examines whether the usage of...

This study investigates the effect of website security, as a key dimension of e-service quality, on purchase intention, perceived value and brand loyalty in business-to-consumer (B2C) e-commerce context. Hypotheses were developed based on previous literature. Afterwards, an empirical research...

This research examines how the value of geolocation information varies at different stages of the purchase decision process. The analysis is based on a large sample of users from a mobile platform that enables firms to send geolocated promotions using two types of technology: beacons or...

Providers of free-to-play games often gain revenue by monetizing players' playtime, e.g., through ingame advertising, and by selling premium module of the game. One emerging strategy to sell the premium module, known as the virtual selling strategy, is to set the module price based on an amount...