The demands on companies, especially on their ability to innovate, have risen dramatically in recent years. Hence, the importance of partnerships, networks, clusters and ecosystems has increased. When aiming for innovation it is generally accepted that merging various skills may lead to...

Start-ups are young companies that are hardly known, especially during their early stages, by the relevant stakeholders. A start-up's website is, therefore, often the first point of contact for potential customers, investors, or partners. Such a website usually explains the new product or...

Start-ups are young companies that are hardly known, especially during their early stages, by the relevant stakeholders. A start-up's website is, therefore, often the first point of contact for potential customers, investors, or partners. Such a website usually explains the new product or...

Ordnungspolitische Maßnahmen lösen vielfältige Anpassungsreaktionen der Marktakteure aus. Es fehlt jedoch ein einheitliches und standardisiertes Bewertungsverfahren, um die Dynamik und Anpassungen auf Märkten zu ermitteln und zu beurteilen. Das Forschungsziel der Arbeit ist die Entwicklung...

In the current, rapidly changing environment, understanding the customer journey and continuously improving the customer experience are key success factors for competing successfully in the online business. A case study of HAILO, a German-based OEM, shows the impact of a data-driven approach and...