The topic of the paper is focused on elaborating the impact of perceived service quality on the relationship quality at the business-to-business market. The purpose of the research is twofold. First is to expand the findings of only a few studies on the relationship between these variables, as...

Small businesses in Croatia are recognized as a locomotive for economic restructuring and increase of rate of employment. Bank credits have become more accessible in Croatia for the SME sector following privatization by foreign banks, which now participate with more than 90 percent in total bank...