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Humphreys, Brad R.
60
Schnytzer, Adi
51
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48
Weinbach, Andrew P.
46
Forrest, David
35
Peel, David
34
Vaughan Williams, Leighton
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Walker, Douglas M.
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Isen, Adam
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Schmidt, Ulrich
20
Wong, IpKin Anthony
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Östling, Robert
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Leininger, Wolfgang
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Guryan, Jonathan
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Segal, Uzi
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Clotfelter, Charles T.
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Flepp, Raphael
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Kochman, Ladd Michael
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Law, David
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Lucas, Anthony F.
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Paton, David
16
Vasilev, Aleksandar
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The journal of gambling business and economics
131
Journal of business research : JBR
92
Applied economics
85
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NBER working paper series
64
Economics letters
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42
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37
Applied economics letters
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International journal of sport finance
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CESifo working papers
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of prediction markets
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European journal of operational research : EJOR
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Journal of economic theory
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IZA Discussion Paper
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National tax journal
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SpringerLink / Bücher
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Southern economic journal
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The Oxford handbook of the economics of gambling
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Marketing letters : a journal of research in marketing
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The economic journal : the journal of the Royal Economic Society
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41
Coordinating contracts for supply chains that market with mail-in rabates and retailer promotions
Yang, Shilei
;
Munson, Charles L.
;
Chen, Bintong
;
Shi, …
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
12
,
pp. 2025-2036
Persistent link: https://www.econbiz.de/10011419787
Saved in:
42
Determination of customer preferences for benefits provided by sales promotion at shopping centres in Lithuania
Pilelienė, Lina
;
Bakanauskas, Arvydas Petras
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
62
(
2015
)
1
,
pp. 85-92
Persistent link: https://www.econbiz.de/10011302859
Saved in:
43
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
44
"Deal of the day" : an analysis of subscriber purchase behavior
Boon, Edward
;
Pitt, Leyland F.
;
Ofek, Nir
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10011305981
Saved in:
45
Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes
-
2012
Persistent link: https://www.econbiz.de/10009629140
Saved in:
46
Analysis of the promotion of cigarettes at the point of sale and its attractiveness to children
Pereira, Inês
;
Veludo-de-Oliveira, Tania Modesto
- In:
International journal of consumer studies
38
(
2014
)
3
,
pp. 297-306
Persistent link: https://www.econbiz.de/10010381438
Saved in:
47
Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.
;
Fam, Kim Shyan
;
Chung, Kim
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
Saved in:
48
Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Santini, Fernando de Oliveira
;
Vieira, Valter Afonso
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 425-442
Persistent link: https://www.econbiz.de/10011532994
Saved in:
49
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
50
The effects of the antecedents of service purchase intention in the context of monetary sales promotion
Chiang, Cheng-Chen
- In:
Acta oeconomica : periodical of the Hungarian Academy …
64
(
2014
),
pp. 177-197
Persistent link: https://www.econbiz.de/10010474423
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