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1
"Impact of T. V.
advertisement
and sales promotion on
FMCG
in
rural
India
"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
6
(
2013
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10010193798
Saved in:
2
"Impact of T. V.
advertisement
and sales promotion on
FMCG
in
rural
India
"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
8
(
2015
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10011453705
Saved in:
3
"Impact of T. V.
Advertisement
and sales promotion on
FMCG
in
rural
India
"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
9
(
2016
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10011645683
Saved in:
4
"Impact of T. V.
advertisement
and sales promotion on
FMCG
in
rural
India
"
Malik, Garima
;
Jain, Amit
- In:
Economics & finance notes
5
(
2016
)
1/2
,
pp. 81-86
Persistent link: https://www.econbiz.de/10011645785
Saved in:
5
"Impact of T.V.
advertisement
and sales promotion on
FMCG
in
rural
India
"
Malik, Garima
;
Jain, Amit
- In:
International economics & finance journal : (IEFJ)
13
(
2018
)
1
,
pp. 81-86
Persistent link: https://www.econbiz.de/10011989401
Saved in:
6
"Impact of T. V.
advertisement
and sales promotion on
FMCG
in
rural
India
"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
12
(
2019
)
1
,
pp. 87-91
Persistent link: https://www.econbiz.de/10012429851
Saved in:
7
Role of
advertising
and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
8
9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh
;
Pandey, Mrinalini
- In:
International journal of revenue management : IJRM
12
(
2021
)
1/2
,
pp. 1-33
Persistent link: https://www.econbiz.de/10012521680
Saved in:
9
An empirical study on the relevance of
advertising
, sales promotion, R&D and training and development expenses on firm value in the Indian context
Anand, Manoj
;
Singh, Jagandeep
;
Gandhi, Karan
- In:
South Asian journal of management : SAJM
25
(
2018
)
3
,
pp. 7-31
Persistent link: https://www.econbiz.de/10012011195
Saved in:
10
Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
53
(
2016
),
pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
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