Hypocrisy is the act of claiming moral standards to which one's own behavior does not conform. Instances of hypocrisy, such as the supposedly green furnishing group IKEA's selling of furniture made from illegally felled wood, are frequently reported in the media. In a controlled and incentivized...

Deception is common in the marketplace where individuals pursue self-interests from their perspectives. Extant research suggests that perspective-taking, a cognitive process of putting oneself in other's situation, increases consumers' ethical tolerance for marketers' deceptive behaviors. By...