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Why marketers need new measure...
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96
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69
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67
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66
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63
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62
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60
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59
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57
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99091
Fernsehwerbung - gestern und heute
Handwerk, Norbert
- In:
Wirtschaft und Werbung : WW ; Fachblatt für d. …
14
(
1960
)
4
,
pp. 112-114
Persistent link: https://www.econbiz.de/10003570202
Saved in:
99092
Merchandising - eine notwendige Ergänzung der Konsumgüterwerbung im Europamarkt
Hammel, Heinz
- In:
Werbung im Europamarkt : Kongress der Werbung 1963 ; …
,
(pp. 108-117)
.
1964
Persistent link: https://www.econbiz.de/10003570246
Saved in:
99093
The perception of media contents by producers and audience
Hansen, Flemming
- In:
Esomar congress
(
1976
),
pp. 299-329
Persistent link: https://www.econbiz.de/10003570444
Saved in:
99094
Verfeinerung von Multi-Media-Analysen - Über aussagefähige Kriterien für die Mediaplanung
Hansen, Jochen
- In:
Esomar congress
33
(
1980
),
pp. 335-369
Persistent link: https://www.econbiz.de/10003570999
Saved in:
99095
Attraktive gestaltete Lichtwerbung im Stadtbild
Hart, Franz
- In:
Werbung heute und morgen : Kongressbericht
,
(pp. 253-271)
.
1969
Persistent link: https://www.econbiz.de/10003571486
Saved in:
99096
Industrial press
advertising
Hart, Norman A.
- In:
Behind the headlines - the business of the British …
,
(pp. 202-211)
.
1978
Persistent link: https://www.econbiz.de/10003571550
Saved in:
99097
Die neuen Medien und die
Werbung
Hartley, Robert F.
;
Moore, Thomas A.
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1983
)
2
,
pp. 103-105
Persistent link: https://www.econbiz.de/10003571566
Saved in:
99098
Wirtschaftswerbung in der Gesellschaft der Gegenwart
Hartmann, K. D.
- In:
Die Anzeige : d. Fachzeitschr. für Werbung
34
(
1958
),
pp. 841-846
Persistent link: https://www.econbiz.de/10003572078
Saved in:
99099
Die deutsche Landwirtschaft bruacht
Werbung
zur bewährung im Europamarkt
Hasselbach, Werner von
- In:
Werbung im Europamarkt : Kongress der Werbung 1963 ; …
,
(pp. 153-161)
.
1964
Persistent link: https://www.econbiz.de/10003572283
Saved in:
99100
Do promotions undermine the brand?
Tuck, R. T. J.
;
Harvey, W. G. B.
-
1971
Persistent link: https://www.econbiz.de/10003572816
Saved in:
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