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Why marketers need new measure...
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10,358
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5,486
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5,453
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5,367
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5,259
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5,162
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5,043
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5,040
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4,666
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4,489
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4,392
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4,371
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4,338
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96
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93
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92
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91
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87
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86
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85
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83
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83
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79
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79
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77
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76
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76
Septianto, Felix
75
Dwivedi, Yogesh Kumar
73
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70
Anderson, Simon P.
69
Bagozzi, Richard P.
69
Laroche, Michel
69
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69
Agarwal, Sumit
68
Stavins, Joanna
67
Chintagunta, Pradeep K.
66
Wansink, Brian
66
Paul, Justin
63
Bruwer, Johan
62
Jang, Soocheong
60
Verhoef, Peter C.
60
Walsh, Gianfranco
60
Bruhn, Manfred
59
Ko, Eunju
58
Janssen, Maarten C. W.
57
Rajagopal
57
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56
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68
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49
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46
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International journal of consumer studies
783
International journal of hospitality management
731
Psychology & marketing
678
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER working paper series
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European Journal of Marketing
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Journal of Consumer Marketing
542
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Journal of advertising research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
342
Journal of international consumer marketing
329
Journal of travel and tourism marketing
326
Journal of marketing management : MM
324
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
324
Journal of the Academy of Marketing Science
316
Marketing letters : a journal of research in marketing
308
Tourism management : research, policies, practice
308
Cogent business & management
299
International journal of advertising : the review of marketing communications
297
Journal of fashion marketing and management
294
International journal of retail & distribution management
293
The international review of retail, distribution and consumer research
293
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287
Journal of consumer behaviour : an international research review
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Journal of business ethics : JOBE
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Young consumers : insight and ideas for responsible marketers
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EconStor
886
BASE
233
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date (oldest first)
99121
La propaganda y la expansion comercial
Fuentes-Irurozqui, Manuel
-
1947
Persistent link: https://www.econbiz.de/10003554653
Saved in:
99122
50 Jahre VSA : [Verband Schweizerischer Werbegesellschaften VSW]
1969
Persistent link: https://www.econbiz.de/10003554842
Saved in:
99123
Tageszeitungen Auflage über 7000 Exemplare
Fürst, Hermann W.
-
1963
Persistent link: https://www.econbiz.de/10003555327
Saved in:
99124
The sperry corporation and listening: an interview
Gaetani, John Louis di
- In:
Business horizons
25
(
1982
)
2
,
pp. 34-39
Persistent link: https://www.econbiz.de/10003555560
Saved in:
99125
Die Methoden der persönlichen
Werbung
, Ausbildung und Anlernen der Vertreter
Gasser, Christian
- In:
Aus der Privat- und Sozialversicherung des In- und Auslandes
,
(pp. 21-41)
.
1951
Persistent link: https://www.econbiz.de/10003557098
Saved in:
99126
Distribuzione ottimale del piano pubblicitario per veicoli e nel tempo
Gennaro, Pietro
- In:
La misura dell'eficacia della publicità : contributi …
,
(pp. 67-86)
.
1960
Persistent link: https://www.econbiz.de/10003557576
Saved in:
99127
Werbung
in Schweden
Gehnich, Karl
- In:
Werbung im Ausland : Geschäftspraktische Hinweise zur …
,
(pp. 22-24)
.
1955
Persistent link: https://www.econbiz.de/10003557655
Saved in:
99128
Volkswirtschaftliche Probleme der Wirtschaftswerbung
Geiger, Herbert L.
- In:
Markenartikel : das Magazin für Markenführung
(
1958
),
pp. 335-365
Persistent link: https://www.econbiz.de/10003558017
Saved in:
99129
Werbung
in der sozialistischen Wirtschaftsordnung
Geiger, Herbert L.
- In:
Markenartikel : das Magazin für Markenführung
21
(
1959
),
pp. 688-694
Persistent link: https://www.econbiz.de/10003558019
Saved in:
99130
Seminar on measuring
advertising
effectivesess ; Munich, April 1-3, 1965
1965
Persistent link: https://www.econbiz.de/10003558796
Saved in:
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