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Trommsdorff, Volker; Teichert, Thorsten - 2011 - 8., vollständig überarbeitete und erweiterte Auflage

Dieses Standardwerk bietet eine wissenschaftlich fundierte und dabei sehr anschauliche Einführung in das Konsumentenverhalten. Die vorliegende 8. Auflage ist vollständig überarbeitet. Die klare Systematik bleibt. Dazu wurden neue Methoden und Erkenntnisse aufgegriffen, was viele Erweiterungen...

Persistent link: https://www.econbiz.de/10014008104

Research streams in corporate social responsibility literature : a bibliometric analysis

Frerichs, Ilka Marie; Teichert, Thorsten - In: Management review quarterly 73 (2023) 1, pp. 231-261

Persistent link: https://www.econbiz.de/10014227409

Nutzenschätzung in Conjoint-Analysen : theoretische Fundierung und empirische Aussagekraft

Teichert, Thorsten - 2001 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001585964

Entrepreneurial-intention constraint model : a comparative analysis among post-graduate management students in India, Singapore and Malaysia

Trivedi, Rohit - In: International entrepreneurship and management journal 13 (2017) 4, pp. 1239-1261

Persistent link: https://www.econbiz.de/10011950790

Effectiveness of pull-based print advertising with QR codes

Trivedi, Rohit; Teichert, Thorsten; Hardeck, Dirk - In: European Journal of Marketing 54 (2019) 1, pp. 145-167

Purpose: Despite quick response (QR) codes’ prominence, little is known about their embedding in pull-based communications. This study aims to measure QR code effects in print advertising along five different stages of consumer decision making, using advertisement appeals with moderating...

Persistent link: https://www.econbiz.de/10012184897

Situation and thoughts in province-county direct governance

Liu, Yong; Liu, Yong - In: Comparative studies on vertical administrative reforms …, (pp. 365-374). 2016

Persistent link: https://www.econbiz.de/10014576302

On the development of Fintech in Asia

Yong, Liu - In: Proceedings of the Second International Forum on …, (pp. 1-30). 2023

Persistent link: https://www.econbiz.de/10014321222

Does a firm's product recall strategy affect it's financial value?

Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: MSI reports : working paper series (2008) 3, pp. 23-41

Persistent link: https://www.econbiz.de/10003793931

Pricing for nonprofit organizations

Liu, Yong; Weinberg, Charles B. - In: Handbook of pricing research in marketing, (pp. 512-534). 2009

Persistent link: https://www.econbiz.de/10003819774

Does a firm's product-recall strategy affect its financial value? : an examination of strategic alternatives during product-harm crises

Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: Journal of marketing 73 (2009) 6, pp. 214-226

Persistent link: https://www.econbiz.de/10003901185