Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How to implement informational...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Printwerbung
663
Print advertising
662
Werbewirkung
227
Advertising effects
218
Werbung
208
Advertising
194
Deutschland
150
Anzeigenwerbung
149
Germany
126
Consumer behaviour
112
Konsumentenverhalten
112
Zeitung
109
USA
107
Newspaper
106
United States
101
Emotionale Werbung
93
Presseverlag
85
Press publisher
84
Theorie
80
Theory
80
Emotional branding
74
Zeitschrift
74
Internet marketing
67
Online-Marketing
67
Magazine
47
Brand management
41
Markenführung
41
Werbepsychologie
40
Marketing
39
Psychology of advertising
37
Emotion
36
Zielgruppe
33
Bibliometrics
32
Bibliometrie
32
Großbritannien
32
Preismanagement
31
Pricing strategy
31
United Kingdom
31
Schätzung
30
Estimation
29
more ...
less ...
Online availability
All
Undetermined
148
Free
124
Type of publication
All
Article
481
Book / Working Paper
400
Journal
39
Type of publication (narrower categories)
All
Article in journal
365
Aufsatz in Zeitschrift
365
Graue Literatur
102
Non-commercial literature
102
Aufsatz im Buch
96
Book section
96
Working Paper
71
Arbeitspapier
69
Hochschulschrift
61
Thesis
35
Dissertation u.a. Prüfungsschriften
20
Bibliografie enthalten
15
Bibliography included
15
Aufsatzsammlung
5
Case study
5
Collection of articles of several authors
5
Collection of articles written by one author
5
Conference paper
5
Fallstudie
5
Konferenzbeitrag
5
Sammelwerk
5
Sammlung
5
research-article
5
Guidebook
4
Konferenzschrift
4
Ratgeber
4
Article
2
Bericht
2
Bildband
2
Directory
2
Lehrbuch
2
Magazin
2
Mehrbändiges Werk
2
Multi-volume publication
2
Adressbuch
1
Amtsdruckschrift
1
Bibliografie
1
Enzyklopädie
1
Fachzeitung
1
Government document
1
more ...
less ...
Language
All
English
629
German
245
Undetermined
35
French
4
Spanish
3
Swedish
2
Danish
1
Croatian
1
Norwegian
1
Polish
1
Serbian
1
more ...
less ...
Author
All
Kaiser, Ulrich
19
Sonnac, Nathalie
11
Dewenter, Ralf
10
Mogaji, Emmanuel
9
Chandra, Ambarish
8
Filistrucchi, Lapo
8
Gabszewicz, Jean Jaskold
8
Kind, Hans Jarle
8
Laussel, Didier
8
Schjelderup, Guttorm
8
Budzinski, Oliver
6
Gierl, Heribert
6
Mulken, Margot van
6
Reid, Leonard N.
6
Stähler, Frank
6
Franceschelli, Ignacio
5
Heimeshoff, Ulrich
5
Sridhar, Shrihari
5
Zotos, Yorgos
5
Athey, Susan
4
Calvano, Emilio
4
Chattopadhyay, Tuhin
4
Flath, David
4
Hatzithomas, Leonidas
4
Lindstädt-Dreusicke, Nadine
4
McQuarrie, Edward F.
4
Pelz, Richard
4
Phillips, Barbara J.
4
Pieters, Rik
4
Simon, Hubert K.
4
Sriram, S.
4
Torres, Ivonne M.
4
Tsichla, Eirini
4
Wedel, Michel
4
Angelucci, Charles
3
Antonielli, Marco
3
Arbatskaya, Maria
3
Argentesi, Elena
3
Carlson, Les
3
Cutler, Bob D.
3
more ...
less ...
Institution
All
Zentralausschuss der Werbewirtschaft
6
Springer Fachmedien Wiesbaden
5
National Bureau of Economic Research
4
Institut für Demoskopie <Allensbach>
3
Institut für Personalwesen und Arbeitswissenschaft <Hamburg>
3
Deutscher Werberat
2
Deutschland / Bundeswehr / Universität Hamburg
2
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
Zentralverband der Deutschen Werbewirtschaft
2
Arbeitsmarktservice Österreich
1
Asociación Española de Anunciantes
1
Axel Springer Verlag, Marketing Anzeigen
1
Axel-Springer-Verlag / Media-Service
1
Bundesverband Deutscher Anzeigenblätter
1
European University Institute / Department of Economics
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Graduate School Of Business Administration
1
Graduate School of Management, St. Petersburg State University
1
Gruner + Jahr AG & Co. <Hamburg> / Stern-Anzeigenabteilung
1
Haufe-Lexware GmbH & Co. KG
1
IVD Service GmbH
1
Institut für Demoskopie Allensbach
1
Kunde & Co <Firma>
1
National Industrial Conference Board
1
Nationalekonomiska Institutionen <Göteborg>
1
One World Marketing
1
Publishing Marketing Research Seminar: New Challenges and Opportunities for the Publishing Industry <1997, Lisboa>
1
Stankowski und Duschek <Stuttgart>
1
Suhrkamp Verlag
1
United States / Children's Bureau
1
Universidad del CEMA
1
Universität Mannheim
1
Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
1
Vanjskotrgovinska Komora Bosne i Hercegovine
1
Women in print Conference <2018, Birmingham>
1
more ...
less ...
Published in...
All
Journal of advertising research
20
International journal of advertising : the quarterly review of marketing communications
17
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
SpringerLink / Bücher
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
History of retailing and consumption
6
Journal of advertising
6
Journal of marketing research : JMR
6
BestMasters
4
Europäische Hochschulschriften / 5
4
Journal of consumer behaviour : an international research review
4
Journal of global marketing
4
Journal of marketing theory and practice
4
Journal of media business studies
4
NBER Working Paper
4
NBER working paper series
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
4
American Journal of Business
3
CORE discussion paper : DP
3
Challenges in an age of dis-engagement
3
Designing and communicating experience
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
more ...
less ...
Source
All
ECONIS (ZBW)
800
USB Cologne (EcoSocSci)
98
RePEc
10
Other ZBW resources
7
EconStor
5
Showing
41
-
50
of
920
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Facial expressions to evaluate advertising : a laboratory versus living room study
Ausin-Azofra, Jose Manuel
;
Guixeres, Jaime
;
Bigné …
- In:
Challenges in an age of dis-engagement
,
(pp. 109-122)
.
2017
Persistent link: https://www.econbiz.de/10011688964
Saved in:
42
Emotional appeals in tourism TV commercials : a psycho-physiological study
Li, Shanshi
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
6
,
pp. 783-806
Persistent link: https://www.econbiz.de/10012053347
Saved in:
43
Seducing the subconscious : the psychology of emotional influence in advertising
Heath, Robert
-
2012
-
1. publ.
Persistent link: https://www.econbiz.de/10012056432
Saved in:
44
Customer experience branding : driving engagement through surprise and innovation
Gad, Thomas
-
2016
Persistent link: https://www.econbiz.de/10012020306
Saved in:
45
Harnessing facial cues to predict, assess, and increase the effectiveness of communication in marketing
Schwille, Elisabeth Annet-Christine
-
2018
Persistent link: https://www.econbiz.de/10011962093
Saved in:
46
Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis
Rüeger, Brian
(
ed.
);
Hannich, Frank M.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011841886
Saved in:
47
Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Stewart, Kristin
;
Koh, Hyeseung Elizabeth
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011814990
Saved in:
48
Effects of processing fluency on affective and cognitive judgments
Golla, Benedikt Maximilian Johannes
-
2017
Persistent link: https://www.econbiz.de/10011875896
Saved in:
49
The role of emotions in advertising : a call to action
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10012201400
Saved in:
50
Using guilt and shame appeals from an Eastern perspective to promote bystander intervention : a study of mitigating domestic violence in India
La Ferle, Carrie
;
Muralidharan, Sidharth
;
Kim, Eunjin
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 555-568
Persistent link: https://www.econbiz.de/10012201505
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
