The relationships between organisational characteristics, export marketing strategy, and export performance are examined. Based on a ationwide survey of United States exporting firms, it is shown that exporters who are committed to exporting and are formally trained in international business...

Twenty‐nine per cent of US exporters to the Asia‐Pacific region reported that their exclusive/sole agents were experiencing problems with parallel imports. Nearly 41 per cent of the US exporters surveyed had experienced parallel distribution problems in the past. Exporters to the...

The purpose of this study was to explore relationships between textile and apparel manufacturers in India and the United States. Results of the survey indicated that respondents differed significantly on perceptions of industry opportunities and problems in their respective countries....

A field investigation of 35 US international trade intermediaries reveals that, in response to various environmental factors, the intermediaries have made changes in the products they handle, the markets they serve, and the services they provide. They have also moved away from a pure...

Reports a survey of 352 Canadian exporters regarding their use of intermediaries in exporting endeavours. Contrasts results with results obtained from other studies involving 394 American exporters. Tests hypotheses regarding the effect of product type, export sales volume and ational exporting...

More than 2,000 Korean and US television commercials were analysed to determine how soon, how long and how many times the brand, company ame and product are presented. These variables represent important decisions that must be made by those who create television commercials. Significant...

The aftermath of the 1990 Middle East war and the region′s subsequent exposure to Western technologies and lifestyles has contributed to an accelerated opening up of Arabic culture to Western ideas. Often relegated to a secondary role in the Arab culture, changing market conditions have helped...