Mobile apps (applications) provide services such as information dissemination, knowledge promotion, social media integration, and online shopping, all of which are platforms that enable the strengthening of communication and foster interaction between firms and consumers. The related pieces of...

The present paper has two-fold purposes. First, the current work provides an integrated theoretical framework to compare popular mobile wallet service providers based on users' views in the Indian context. To this end, we propose a new grey correlation-based Picture Fuzzy-Evaluation based on...