Wen, Chao; R. Prybutok, Victor; Blankson, Charles; … - In: International Journal of Operations & Production Management 34 (2014) 12, pp. 1506-1536
Purpose – The purpose of this paper is to develop and test an empirically grounded comprehensive framework of e-quality that is the composite of the relationship between e-satisfaction and e-loyalty. This study’s objectives were: first, to develop a comprehensive measurement scale of...