"This book provides a thorough overview of decision models and methodologies in the context of business economics, highlighting a variety of relevant issues on finance, economic policy, and firms and networks"--Provided by publisher.

Accurately measuring the causal effects of business process interventions is crucial for effective process improvement and evidence-based decision-making. When randomized controlled trials are not feasible, organizations can resort to event logs that capture process execution to conduct...

Innovation is a critical factor in building an organization’s culture of growth. Provided that it is properly blended with organizational development initiatives and aligned with the organization’s strategy, it supplies a compelling advantage for the growth process. Neglecting to...

The optimal product design is an NP-hard marketing optimization problem, in which a firm aims at the maximization of its market share or profit. A manager that deals with the problem has to decide on a number of issues, such as how to simulate the consumer choice process, which optimization...

Purpose The purpose of this paper is to manifest a method that exploits process analytics to discover critical knowledge for a business process. This knowledge eventually answers to the question if process behavior can suggest which activities should be outsourced to get the performance...