We assess the importance and robustness of cluster analysis and latent class analysis as methods to account for unobserved heterogeneity. We provide a critique and comparison of both methods in the context of measuring environmental attitudes and a contingent valuation study involving endangered...

Survey data on forest owner attitudes can be used to divide forest owners into types, each type forming a group of similar owners with attitudes differing markedly from those observed for other types. Such an empirical typology can be developed using a range of different statistical methods,...