Chakraborty, Anirban; Jha, Ankur - In: Journal of Social Marketing 9 (2019) 4, pp. 418-446
Purpose: The purpose of the study is to understand the evolution of the state-of-the-art of corporate social responsibility (CSR) research in the domain of marketing. Design/methodology/approach: The top-ranked journals in the domain of marketing have been chosen for the purpose of this study,...