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Branding and CSR in Indian agribusiness
Raj, Anup - In: Brand management in emerging markets : theories and practice, (pp. 165-176). 2014
Persistent link: https://www.econbiz.de/10010417734
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Culture of sustainability and marketing orientation of Indian agribusiness in implementing CSR programs: Insights from emerging market
Raj, Anup; Kuznecov, Andrej I.; Arun, Thankom - In: Journal of Risk and Financial Management 13 (2020) 11, pp. 1-19
The debate regarding the suitability of market orientation or culture of sustainability for corporate social responsibility (CSR) implementation and economic sustainability deserve much more scholarly attention as globalization and competition in emerging markets increases. Using qualitative...
Persistent link: https://www.econbiz.de/10012611499
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How different are corporate social responsibility motives in a developing country? Insights from a study of Indian agribusiness firms
Raj, Anup; Kuznetsov, Andrei; Arun, Thankom; … - In: Thunderbird International Business Review 61 (2018) 2, pp. 255-265
Persistent link: https://www.econbiz.de/10012085196
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Culture of sustainability and marketing orientation of Indian agribusiness in implementing CSR programs : insights from emerging market
Raj, Anup; Kuznecov, Andrej I.; Arun, Thankom - In: Journal of risk and financial management : JRFM 13 (2020) 11/269, pp. 1-19
The debate regarding the suitability of market orientation or culture of sustainability for corporate social responsibility (CSR) implementation and economic sustainability deserve much more scholarly attention as globalization and competition in emerging markets increases. Using qualitative...
Persistent link: https://www.econbiz.de/10012389814