A robust desirability function approach to simultaneously optimizing multiple responses is proposed. The approach considers the uncertainty associated with the fitted response surface model. The uniqueness of the proposed method is that it takes account of all values in the confidence interval...

Purpose – When making sourcing decisions, both cost optimization and customer demand fulfillment are equally important for firm competitiveness. The purpose of this paper is to develop a stochastic search technique, hybrid genetic algorithm (HGA), for cost-optimized decision making in...

The purpose of this paper is to improve service quality of international freight forwarders and explore practical business solutions to enhance customer service level. Freight forwarder usually acts as an agent to source logistics service for shipper and work closely with carriers such as...