still-evolving approach to intellectual property licensing — “branded licensing” -— that has potentially broad application … in transcending these motivations toward inflexibility. The branded licensing approach may achieve greater flexibility … without compromising stability, the need for which prompts the urge to control the future. Branded licensing offers this …

finance at certain stages of the firm/product's development, and thereby enable the firm to delay licensing, obtaining patent …, separate streams of literature have shown a positive relationship between IP rights and both product licensing and third … innovation alone, it is not clear how obtaining IP rights will impact the choice between licensing product rights and continuing …