The importance of the Baltic states has increased due to increase of capital inflow from the West. A large part of the foreign involvement takes the form of alliance with local partners in the region. But how these alliances operate and fulfill the objectives of the partners in the Baltic states...

Finnish‐Russian trade has declined to 7‐8 per cent of Finland’s exports by volume. In spite of this decline, and the most recent Russian crisis (August 1998), the Russian market still offers great potential by virtue of its sheer size, proximity and the experience Finnish business has in...

Purpose – International marketing has performed extremely well during the second‐half of the twentieth century. This paper examines the outstanding performance from different perspectives and evaluates the future of international marketing in the age of globalization....

Purpose – This paper analyses the Mohammed cartoons controversy, the boycott of Danish products in the Middle East, and the consequences for the Danish companies involved. Design/methodology/approach – The objectives have been achieved by means of a ideology‐critical discourse analysis of...

Analyses business opportunities and strategies for US companies in Russia based on the changing business environment in both countries. International competition and domestic economic pressures in the USA, along with market transition taking place in Russia, create new business perspectives for...

Examines the new system of collection of payments in international and community sales by direct debit. Refers to English law and some EC opinions related to the issue. Highlights the legal pitfalls and suggests ways to maximize business planning in this regard. Identifies the procedure involved...

Provides a critical overview of the role of foreign direct investment in the transition to market economies in Eastern Europe, and Poland in particular. Patterns of investment are examined in the wider context of changes in the global pattern of international trade and production, taking into...

A range of agreements designed to revive East and Central European States′ (ECES) mutual trade and their trade with the former Soviet Union have proliferated since early 1993. Considers the extent to which these initiatives represent a genuine revival of regional co‐operation, and looks at...

No Euro‐manager can survive and function effectively without first understanding the subtleties and complexities of managing in a multicultural environment. It is fundamental that Euro‐managers are able to identify, negotiate and mediate within the cross‐cultural milieu known as the...

The success of the European Union is without comparison. With the inclusion of the European Free Trade Association, as well as much of Eastern Europe (a likely inevitable event by the turn of the century) it will have a population, GNP, economic and political force second to none among the...