Toloo, Mehdi; Saen, Reza Farzipoor; Azadi, Majid - In: Journal of the Operational Research Society 66 (2015) 4, pp. 674-683
Data envelopment analysis-discriminant analysis (DEA-DA) has been used for predicting cluster membership of decision-making units (DMUs). One of the possible applications of DEA-DA is in the marketing research area. This paper uses cluster analysis to cluster customers into two clusters: Gold...