Adib, Hagar; El‐Bassiouny, Noha - In: Journal of Islamic Marketing 3 (2012) 3, pp. 255-282
adverse effects of materialism on society in general and on young consumers in particular, the purpose of this research is to … young consumers. Third, proposing parents as a potential countervailing power against excessive youth materialism. Practical … sets the ground for research in the critical area of young consumers in an important emerging market; Egypt. In addition …