Purpose: Awareness raising campaigns have been used to promote HIV prevention messages, including the expansion of HIV testing, but initiating such campaigns de novo can be costly. Both the Bronx, New York and Washington, DC have significant local HIV epidemics and a history of efforts to...

Price transparency measures have been recently introduced in the public and private sectors in an effort to increase efficiency within health care markets. Recent implementation of these measures has included publicly available websites which act similarly to search engines in allowing consumers...