Similar Search Results

Reputation management and authenticity : a case study of Starbucks' UK tax crisis and "#spreadthecheer"campaign

Sisson, Diana C.; Bowen, Shannon A. - In: Journal of communication management : an international … 21 (2017) 3, pp. 287-302

Persistent link: https://www.econbiz.de/10011776355

Oblivion of online reputation : how time cues improve online recruitment

Novotny, Alexander; Spiekermann, Sarah - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 183-204

Persistent link: https://www.econbiz.de/10011777649

URWF : user reputation based weightage framework for twitter micropost classification

Bukhari, Asad; Qamar, Usman; Ghazia, Ume - In: Information systems and e-business management : ISeB 15 (2017) 3, pp. 623-659

Persistent link: https://www.econbiz.de/10011758824

Online reputation management : estimating the impact of management responses on consumer reviews

Proserpio, Davide; Zervas, Georgios - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 645-665

Persistent link: https://www.econbiz.de/10011760355

Use of YouTube for business communication : analysis of the content management and level of participation of Spanish best reputed companies Youtube channels

Costa-Sánchez, Carmen - In: Corporate reputation review : an international journal 20 (2017) 2, pp. 137-146

Persistent link: https://www.econbiz.de/10011739774

TripAdvisor and reputation : a case study of the hotel industry in Cyprus

Nicoli, Nicholas; Papadpoulou, Evgenia - In: EuroMed journal of business 12 (2017) 3, pp. 316-334

Persistent link: https://www.econbiz.de/10011786112

An online reputation analysis of the tourism industry in Marbella : a preliminary study on open innovation

Carrasco-Santos, María Jesús; Ciruela-Lorenzo, … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-14

This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers … administration to create an improvement plan. The novelty of this research paper is that it delves into Marbella's online reputation …

Persistent link: https://www.econbiz.de/10012507061

Online-Reputationskompetenz von Mitarbeitern : mit Social-Media-Reputationsmanagement das Unternehmensimage stärken

Schaarschmidt, Mario (ed.); Walsh, Gianfranco (ed.); … - 2019

Die Reputation eines Unternehmens ist vermutlich dessen schützenswertestes Kapital. Sie ist fest mit dem Unternehmen … Arbeitgeber zurückfallen und dessen Reputation schädigen. Für Unternehmen ist dies ein schwer zu überschauendes und kaum …

Persistent link: https://www.econbiz.de/10012402255

Multifactor analysis of online reputation as a tool for enhancing competitiveness of selected tourism entities

Pollak, Frantisek; Svetozarovova, Nella; Malinak, Bozka - In: Global business & economics review 20 (2018) 2, pp. 231-247

Persistent link: https://www.econbiz.de/10011953738

Online reputation mechanisms and the decreasing value of chain affiliation

Hollenbeck, Brett - In: Journal of marketing research : JMR 55 (2018) 5, pp. 636-654

Persistent link: https://www.econbiz.de/10011957963