Chapter 1. Digital transformation of global mobility markets -- Chapter 2. Macro-environment of mobility -- Chapter 3. Megatrends influencing mobility -- Chapter 4. Traditional mobility models -- Chapter 5. New business models in mobility -- Chapter 6. Customer outlook on mobility: survey design...

There are far more entrepreneurs than most people realize. But the failure rate of new businesses is disappointingly high, and the economic impact of most of them disappointingly low, suggesting that enthusiastic would-be entrepreneurs and their investors all too often operate under a false set...

Being both ethical and successful is challenging. The rewards of unethical behavior are often greater than the price paid for misbehavior. This book explains why leaders, seeking to run ethical and successful organizations, cannot depend only on the law and their organizations to make moral...

Value is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is a challenging one, fraught with difficulties. If you are considering your own entrepreneurial journey, how do you start? How do you come up with a good idea? How do you know...