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An integrated model of cause-related marketing strategy development
Liu, Gordon; Ko, Wai Wai - In: AMS review : official publication of the Academy of … 4 (2014) 3/4, pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
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The base of the pyramid
Hütte, Edgar; Vermeulen, Patrick A. M. - In: Strategic challenges for the base of the pyramid, (pp. 9-21). 2014
Persistent link: https://www.econbiz.de/10010419532
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A conceptual framework for analyzing the relationship between companies and stakeholder groups with regard to implementing proactive environmental strategies
Carballo-Penela, Adolfo; Castromán-Diz, Juan Luis - In: Business strategies : types, benefits and effects on …, (pp. 27-49). 2015
Persistent link: https://www.econbiz.de/10010499530
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Scandinavian cooperative advantage : the theory and practice of stakeholder engagement in Scandinavia
Strand, Robert; Freeman, R. Edward - In: Journal of business ethics : JOBE 127 (2015) 1, pp. 65-87
Persistent link: https://www.econbiz.de/10010490792
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Competitive strategies and value creation : a twofold perspective analysis
Teti, Emanuele; Perrini, Francesco; Tirapele, Linda - In: The journal of management development 33 (2014) 10, pp. 949-976
Persistent link: https://www.econbiz.de/10010436260
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Stakeholder prescription and managerial decisions : an investigation of the universality of stakeholder prescription
Tangpong, Chanchai; Li, Jin; Johns, Tony R. - In: Journal of managerial issues : JMI 22 (2010) 3, pp. 345-367
Persistent link: https://www.econbiz.de/10008757524
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Stakeholder theory as an arch to manage successful legitimacy strategies
Mousa, Gehan A. - In: International journal of critical accounting : IJCA 2 (2010) 4, pp. 399-418
Persistent link: https://www.econbiz.de/10008758494
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CSR-Management : Strategie, Reporting und überzeugende Kommunikation ; am Beispiel Melior + Automotive
Müller, Jens; Vesper, Alexandra - In: Entscheidungsstrategien in der BWL : Case Studies für …, (pp. 317-358). 2011
Persistent link: https://www.econbiz.de/10009269930
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Corporate social responsibility and the strategic management process
Dentchev, Nikolay A.; Heene, Aimé; Gosselin, Derrick P. - In: Kooperationsorientierte Kompetenzen, (pp. 79-101). 2011
Persistent link: https://www.econbiz.de/10009296635
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Corporate (social) responsibility and issues management : motive and rationale for issue discourse and organizational change
Heath, Robert L.; Palenchar, Michael J. - In: The handbook of communication and corporate social …, (pp. 316-337). 2011
Persistent link: https://www.econbiz.de/10009235284