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21
The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan
;
Bagozzi, Richard P.
;
Meland, Kjersti V.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
Saved in:
22
Examining how corporations use online job ads to communicate employer brand image information
Nolan, Kevin P.
;
Gohlke, Madlen
;
Gilmore, Jasmine
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 300-312
Persistent link: https://www.econbiz.de/10010202895
Saved in:
23
Young workers' perception of brand image : main and moderating effects
Myrden, Susan E.
;
Kelloway, Kevin
- In:
Journal of organizational effectiveness : people and …
2
(
2015
)
3
,
pp. 267-281
Persistent link: https://www.econbiz.de/10011456404
Saved in:
24
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
25
Negative word-of-mouth and applicant attraction : the role of employer brand equity
Stockman, Sara
;
Van Hoye, Greet
;
Da Motta Veiga, Serge P.
- In:
Journal of vocational behavior
118
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012420775
Saved in:
26
The influence of images on organizational attractiveness : comparing Chinese, Russian and US companies in Germany
Held, Katrin
;
Bader, Benjamin
- In:
The international journal of human resource management
29
(
2018
)
3
,
pp. 510-548
Persistent link: https://www.econbiz.de/10011889230
Saved in:
27
Attracting applicants through the organization's social media page : signaling employer brand personality
Carpentier, Marieke
;
Van Hoye, Greet
;
Weijters, Bert
- In:
Journal of vocational behavior
115
(
2019
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012137613
Saved in:
28
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
29
Argument-based versus emotion-based videos during the early stages of
recruitment
: effects on perceived employer brand image, application intentions, and positive word-of-mouth
Hoppe, Daniel
- In:
Corporate reputation review
24
(
2021
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10012433558
Saved in:
30
Employer Branding als Erfolgsfaktor : eine conjoint-analytische Untersuchung
Andratschke, Nadine
;
Regier, Stefanie
;
Huber, Frank
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013432219
Saved in:
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