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The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan; Bagozzi, Richard P.; Meland, Kjersti V. - In: Marketing intelligence & planning 33 (2015) 2, pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
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Examining how corporations use online job ads to communicate employer brand image information
Nolan, Kevin P.; Gohlke, Madlen; Gilmore, Jasmine; … - In: Corporate reputation review : an international journal 16 (2013) 4, pp. 300-312
Persistent link: https://www.econbiz.de/10010202895
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Young workers' perception of brand image : main and moderating effects
Myrden, Susan E.; Kelloway, Kevin - In: Journal of organizational effectiveness : people and … 2 (2015) 3, pp. 267-281
Persistent link: https://www.econbiz.de/10011456404
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Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria; Kenning, Peter - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
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Negative word-of-mouth and applicant attraction : the role of employer brand equity
Stockman, Sara; Van Hoye, Greet; Da Motta Veiga, Serge P. - In: Journal of vocational behavior 118 (2020), pp. 1-16
Persistent link: https://www.econbiz.de/10012420775
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The influence of images on organizational attractiveness : comparing Chinese, Russian and US companies in Germany
Held, Katrin; Bader, Benjamin - In: The international journal of human resource management 29 (2018) 3, pp. 510-548
Persistent link: https://www.econbiz.de/10011889230
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Attracting applicants through the organization's social media page : signaling employer brand personality
Carpentier, Marieke; Van Hoye, Greet; Weijters, Bert - In: Journal of vocational behavior 115 (2019), pp. 1-14
Persistent link: https://www.econbiz.de/10012137613
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The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris; Baum, Matthias - In: Journal of business research : JBR 106 (2020), pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
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Argument-based versus emotion-based videos during the early stages of recruitment : effects on perceived employer brand image, application intentions, and positive word-of-mouth
Hoppe, Daniel - In: Corporate reputation review 24 (2021) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10012433558
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Employer Branding als Erfolgsfaktor : eine conjoint-analytische Untersuchung
Andratschke, Nadine; Regier, Stefanie; Huber, Frank - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013432219