Alam, Sarwar-A; Wang, Daoping; Rafique, Kalsoom - In: International Journal of Enterprise Information Systems … 14 (2018) 4, pp. 108-123
This article investigates the relationships among social network sites (SNSs) and social apps (SAPs) on consumers' online purchase attitude (OPA) with moderating effect of gender (GND). Structural equation modeling using SPSS and supporting tools was employed to represent the correlations among...