This study proposes as a key cause of the high failure rates in the implementation of analytical projects for marketing decisions, the discrepancy in the information quality (DIQ) perceived between producers (information technology [IT]) and users (marketing) of knowledge. Given that the DIQ...

Aim: The paper aims to study and present the case study of the health sector of India. The paper also aims to identify the opportunities for the application of Big data in the health sector. The major stakeholders of the system viz. doctors, hospitals, clinics, insurance companies,...

Over the past years, a change of feedback data in terms of quantity, quality, and timeliness could be observed in production. The generation of high resolution production feedback data enables producing companies to apply big data analytics in order to create competitive advantages. This paper...