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Investing time wisely : enhancing brand awareness through stakeholder engagement in the service sector
Mattera, Marina; Baena, Verónica; Cerviño, Julio - In: International journal of management practice : IJMP 7 (2014) 2, pp. 1126-143
Persistent link: https://www.econbiz.de/10010402803
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The new brand spirit : how communicating sustainability builds brands, reputations and profits
Conrad, Christian; Thompson, Marjorie Ellis - 2013
Persistent link: https://www.econbiz.de/10010201815
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Stakeholder management in nonprofit organizations by societal orientation and brand management
Gross, Hellen P. - 2012
Persistent link: https://www.econbiz.de/10009679295
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Brand management and sustainability : exploring potential for the transformative power of brands
Golob, Urša; Burghausen, Mario; Kernstock, Joachim; … - In: The journal of brand management : an international journal 29 (2022) 6, pp. 513-519
Persistent link: https://www.econbiz.de/10013463713
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Building positive internal and external stakeholder perceptions through CSR storytelling
Hall, Kelly R.; Harrison, Dana E.; Obilo, Obinna O. - In: Journal of strategic marketing 31 (2023) 7, pp. 1317-1338
Persistent link: https://www.econbiz.de/10014553084
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Two decades of sustainable supply chain management in the fashion business, an appraisal
Khurana, Karan; Ricchetti, Marco - In: Journal of fashion marketing and management 20 (2016) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10011575441
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Influential variables of sustainability disclosures by spanish public hospitals
Andrades Peña, Francisco Javier; Larrán Jorge, Manuel; … - In: Public performance & management review 43 (2020) 6, pp. 1390-1412
Persistent link: https://www.econbiz.de/10012414907
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Are you good enough? : CSR, quality management and corporate financial performance in the hospitality industry
Franco, Stefano; Caroli, Matteo; Cappa, Francesco; Del … - In: International journal of hospitality management 88 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012293891
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Contribution of the socio-economic management control to steering balanced and sustainable company overall performance
Voyant, Olivier; Bonnet, Marc; Tabchoury, Patrick; … - In: Society and business review 12 (2017) 2, pp. 216-234
Persistent link: https://www.econbiz.de/10011757757
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Strategic corporate social responsibility as global brand insurance
Werther, William B.; Chandler, David - 2009
Persistent link: https://www.econbiz.de/10003785229