Business internships have become increasingly important and popular in students' learning and career preparation. We conducted a study among eighty-eight business interns to understand the level of satisfaction that marketing students experience from completing internships. Using a factor...

Purpose – The purpose of this study is to explore the effects of different types of collegiate education by examining collegiate business students' sentiment toward marketing. Design/methodology/approach – Students attending marketing classes at two universities (a Jesuit university and a...

Purpose: The purpose of this paper is to understand Indian consumers’ intention to use mobile payments by examining their adoption readiness (AR) in the larger context of their technology readiness (TR) and their privacy concerns (PCs). Design/methodology/approach: A four-city, three...

Purpose: The purpose of this paper is to support the need for further research and theory building on emotions in business-to-business (B2B) industries. Specifically, this research conceptualizes emotional intelligence (EI) as an alternative to building brand equity for B2B companies beyond...